I help founders and leaders see what comes next—for the company and for themselves.

Entrepreneur. Investor. First believer. Author.

I’ve spent my career building companies, backing people before consensus and zagging when the expected path didn’t make sense. Today, I advise a small number of founders and leaders at consequential moments.

I’m also writing, speaking, building software and creating places to think—different expressions of the same belief: technology and ambition should expand a human life, not consume it.

About the advisory ↓

Voodoo Ventures is the history behind this work. I’m not currently making new investments or accepting pitches.

Chris Schultz laughing as he lifts a record from a turntable in his listening room
Take the uncommon path.

Criticism is easy to find. First believers are not.

When Patrick Comer returned to New Orleans to build Lucid, plenty of investors told him no. I wrote the first check, and Lucid went on to become New Orleans’s first unicorn and was acquired for $1.1 billion.

The outcome mattered. The deeper lesson mattered more: one credible believer can give you room to become what you already see.

That is still the role I know how to play.

Read more about being a first believer →

Chris Schultz in conversation with a younger founder, pen in hand
A first believer in your corner.

When I’m useful.

The hardest decisions rarely fit neatly into a board deck. Sometimes the company is at an inflection point. Sometimes you are.

  • You can see something other people can’t.

    You need a first believer who will also tell you the truth.

  • The old playbook no longer works.

    AI, the market or the company has changed—and the conventional answer feels wrong.

  • The company is working. The life around it isn’t.

    You want to keep building without losing the person, relationships and meaning that made any of it worthwhile.

I work with younger founders learning to trust an uncommon vision and experienced leaders deciding what the next chapter requires. Age is not the filter. Agency is.

I advise. You operate.

You don’t need to raise hundreds of millions of dollars to build the success you want. You need clarity, high agency, an unrelenting pursuit and the willingness to take strong, calculated risks. My advice is hard-earned and lived—not assembled from Forbes articles.

Different forms. Same conviction.

  • Speaking

    I speak and teach about AI, agency and the good life; building a company without postponing your life; the power of the first believer; and what comes after success. The formats range from keynotes and fireside conversations to executive sessions, founder gatherings and intimate events.

  • Building

    I still build software. Right now that includes the Analog Reunion ticketing platform, Launch Pad Foundation’s fiscal-sponsorship platform and AI-assisted operational systems. The point is not technology for its own sake. It is to give small teams and community organizations more agency and more time for the work that matters. AI has made this one of the most creatively interesting periods of my career.

  • Gatherings

    From time to time, Anne and I host intimate experiences in Healdsburg and at Casa Del Arte in Todos Santos: walking, nature, meals, music and long conversations about work, creativity and the life around them.

Technology should return time, agency and human connection—not consume them.

You don’t have to follow the playbook.

The obvious path isn’t the only one. I’ve built my career by seeing around corners, pursuing ideas before they were obvious and being willing to go when other people said it would not work.

To me, high agency is not relentless productivity. It is the ability to strip away expectations, decide what matters and build a company—and a life—on your own terms.

Strong risks. Calculated, not careless.

Cover of Analog by Chris Schultz — a bold folk-art illustration in red, mustard and charcoal with bison, mountains, a river and a butterfly framing the title

The book

Agency. Joy. Meaning.

I spent five years writing Analog to understand the question beneath all the companies, investments and turns in my life: What does it mean to live well—and why wait?

Analog is the worldview behind this work. Build agency so you have your hands on the wheel. Maximize for happiness instead of postponing joy. Find meaning in the people you lift up and the life you are building now.

The book is the philosophy. The work is where I put it into practice.

Explore Analog →

A few companies I’ve believed in.

NOLA → LAGOS → HEALDSBURG

Innovation is everywhere. Talent is everywhere. Opportunity is not confined to the coasts.

  • Lucid
  • Flutterwave
  • The 86 Company
  • Neighborland
  • Research Defender
  • Microtraction

See the investment history

Notes from the uncommon path.

I write about investing, agency, AI, joy, meaning and what it takes to build a life well lived.

Read more on The Analog Life →

What are you navigating?

If you’re facing a decision, bringing people together or building something that could give people more agency, send me a candid note about what is at stake and why it matters now.

Tell me what’s at stake